I’ve learned a lot on my journey in direct sales. I’ve learned what works, and what doesn’t. I’ve learned how to run a successful Avon business. I’ve learned what to do and what not to do. Am I perfect? Of course not but I have learned a lot of lessons. Let me share with you how to run a successful Avon business.
Find Your Why
What is your “why”, your reason for starting your Avon Business? Ask yourself what you want from this business, what fuels you. For me, my why is my family. I’m a wife, mother of 4, and business woman. I am building a legacy for my children. I am paying for braces, groceries, car payments. This fuels me. Once you find out what your motivation is, you will work harder to reach your goals. You will work hard for what matters to you. Find out your why, then get to work.
You’ve found your why, now it’s time to learn everything you can about your business. How can you sell a product if you know nothing about it? I am a skincare nerd! I love all things skincare. I never miss a training provided by Avon. I’ve even had the opportunity to cohost a few! I read the What’s New and find out all I can about the products. I use the products so I can share real results. If someone comes to you and asks what product is best for them, if you’ve never tried the product or learned about the product, how can you give them a real answer? Take advantage of the free training provided by Avon. Join groups on Social Media that provide free training by fellow Avon Representatives like Timeless Beauty Lessons. Take the time to learn all you can so you can be the authority to your customers.
Grow Your Customer Base
You have learned about the products and found out what motivates you to succeed, its time to grow your customer base. First, I take a look at what I am selling. What is my product? It is important to know what you are selling. Try the products. Once you have tried the products, you can give your honest feedback to customers and will have a better idea on the next step. Next, who needs this product? When you think of a new product, who comes to mind? Who is your ideal customer for this product? What does she/he do for a living? For example, when the new product Isa Knox Collagen Booster was announced, I tried the product (fell head over heels), then I thought of who needs this product. I immediately thought of my sister in law, Rosemary. Rosemary works full time, has 2 boys, on a budget, on trend, and needs a little self care. Collagen Booster was made for Rosemary! I also thought of other women who would love a luxury product without the luxury price. I know what the products do and what type of person needs these products, now I find them. I know where I can find that working mom after the kids go to bed, Social Media. Let’s talk networking on social media.
Network on Social Media
If you were in person at a networking event, would you walk up to someone and say “here’s a product I’m selling”? No. You would get to know them, introduce yourself, find out what they do, make a connection. It’s the same for social media. You have to make a connections, you have to get to know people. Take the time to comment on posts, join like minded groups, get to know others. Don’t just post photos of products and links. Give as much as you take on social media. Interact with others, share who you are. Really network on social media, just like you would in person. I’m in several Mom groups on Facebook. I make connections with these women. I’m in groups with other direct sellers, I make genuine connections with them as well. Once I know who and where they are, I can meet their needs with the products that are best for them. I can reach out to them without the “hey girl” message. I can reach out with “Hey Marie, I know you are so busy and taking care of yourself is low on your list. I have 2 incredible products that can give you the self care you deserve!” I know her, I know what she needs, we have a connection, I now have a customer.
Treat each platform differently. Facebook is connection, Instagram is where you brand yourself, the glossy side, TikTok is real, walls down, authenticity. Networking on Social Media can grow your business right from your phone/computer from the comfort of your own home
Collaborate with Others
Collaboration over competition. Fellow Avon Representatives are not your competition. I’ve learned so much by connecting with other Avon Representatives. I’ve also made some incredible connections, some I know will be lifelong friends, by connecting to other representatives. Timeless Beauty Lessons on Facebook is a great group to connect with other Avon Representatives and learn from top leaders and sellers across the nation. The group is run by Jennifer Francis with Timeless Beauty Life and Emily Stephens with Beauty Boss Essentials. Network with fellow representatives. You’ll learn what has worked for them and what didn’t work for them. I’m not saying to copy everything they do, everyone’s business is different, however you can learn so much from someone who has been successful in this business. Why would you not want to learn from someone who is successful?
Be a Problem Solver
Have you looked in the mirror in the morning and wished the reflection in the mirror was different? I have. A friend may need you more than you need them. Forget being a salesperson and start being a problem solver. Offer value to your friends and family. Ask your friends and family what their biggest skincare concern is and then meet their needs. Find out what hair concern they have, then offer the solution. I’m a natural curly girl. I struggled with my hair for way too many years. I thought my hair was the problem, turns out I was just using the wrong products. Once I found the right products, the game changed for me. Imagine spending years struggling with your appearance, the insecurities from hair or skin. Now imagine YOU solve their problem. You have the product that will change the game for them. You help someone look and the mirror and smile, instead of hiding from the mirror.
Direct Sales is hard. It just is. Don’t give up. There will be highs and lows. You can’t give up in the lows, if you do, you’ll miss the highs. What if you give up right before you would have made it? I was barely making any sales my first year and thought about quitting at least twice a week. I’m so glad I never gave up. I’m a top seller, national leader, and Beauty Board Member. I never thought my little side hustle would turn into a full time gig but it did. It did because I didn’t give up. I didn’t quit on me. I remembered my why, collaborated with others, became a problem solver, when things quit working, I tried something new. Don’t give up on yourself. You, my friend, were meant for greatness!
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